Selling on eBay- How to write the best title for your eBay auction
When selling on eBay, listing titles are probably the most important part of your listing. I’ve noticed that a lot of new eBayers fail to use the whole title space to their advantage when listing items. This is one of the most crucial parts in buyers finding your items. eBay allots you 80 characters for your title space so don’t just write “jeans”. The more keywords you use in your auction title, the more chances for your item to be found. Just be sure they are relevant to your item and not misleading your potential buyers.
Check the two auctions below, same corduroy pants from J.Crew, but the one with the better title sold for much more.
Selling on eBay- 3 must have components for eBay listing titles
When selling on eBay, at the very least, you should have the following components in your title when listing your item:
Brand, Style, Size. These three things are what buyers search for the most so lacking any of these components will put your auction at risk of being found. Referring back to the J.Crew auction examples, notice the one that sold for more had more keywords in the title.
eBays help section also gives some good pointers on how to create the perfect title for your auction. They suggest the following:
- Use descriptive keywords to clearly and accurately convey what you are selling. You can use up to 80 characters. You don’t have to use all 80 characters.
- Include the item’s brand name, artist, or designer.
- Include item-specifics. For example, include size, colour and condition.
- State exactly what your item is, even if your title repeats the category name.
- Don’t use multiple synonyms or plurals. It’s not needed for search and may make your title less attractive to buyers.
- Omit punctuation marks and asterisks.
- Don’t include ‘wow’ or ‘look’. Buyers don’t search for words like these.
- Use correct spelling.
- Don’t worry about creating a grammatically correct sentence.
- Don’t overuse acronyms.
- Don’t use all caps.